Hawaii International Film Festival 2009

Ed Hardy. You've seen his name on clothing worn by Madonna, Bruce Springsteen, and Mick Jagger, on wine and energy drinks and dozens of other commercial products. Directed by Emiko Omori, whose documentaries have received critical acclaim (RABBIT IN THE MOON, Sundance 1999), ed hardy: tattoo the world chronicles the journey of Hardy's phenomenal rise to cult icon and the evolution of his personal art. After graduating from the San Francisco Art Institute, Hardy eschews a promising career in the fine arts to pursue his childhood obsession - tattoos. Showcasing interviews with family and friends in Hawai'i with music provided by Don Tiki, this film captures the life of Hardy, now in his early 60s, and whose iconic images do indeed cover the world.